Voice assistants are booming. Yearly growth for the voice assistant market is massive because nearly 70% of people use a voice assistant every day.
Voice assistants are also a beautiful solution for your web pages. They can enhance customer experience by removing the friction of searching, typing, and browsing. Advances in speech recognition and artificial intelligence are creating huge possibilities for effortless voice commands.
Is your company or website ready to embrace the voice revolution?
We’ll help you understand how to get moving with voice assistants right away.
What is a Voice User Interface (VUI)?
A Voice User Interface (VUI) is the vocal version of the Graphical User Interface (GUI), which all of us know and work with on our smartphones, computers, and tablets. A VUI is the connection between the user and the computer. Input comes from the voice instead of the fingers and output comes to the ears as well as the eyes.
Voice interface technology has been growing since the first Siri in 2011. Amazon Alexa and Echo brought the technology firmly into the mainstream. Google continues to push voice search across its product and service categories.
Which Voice Assistants are on the Market Now?
There are four big voice assistants:
Along with these, many companies are developing their own voice assistants for web pages, web apps, and customer service. Bixby, for example, is Samsung’s voice assistant. These company-specific voice assistants are the major growth area in the market. They are what we want to focus on because they are available to companies all over the world.
3 Things Voice Assistants Must Master
Voice assistants have always faced a steep learning curve. Even if we only consider one language – English – there are hundreds of regional dialects, enormous varieties of expressions, and an incredibly complex web of ways to get what you want. Through the power of artificial intelligence and speech recognition technology, the responses of voice assistants are coming closer to what users expect.
Here are three key challenges voice assistants for companies still face and must continue to master.
Compatibility Challenges Facing Every Voice Assistant for Website Use
The biggest challenge is creating and training a voice assistant that will work for your business. The voice assistant must be able to help your users complete their tasks, access desired information, and engage in navigation around your website or web app.
Cross-platform support must be a priority as well. Your voice assistant should work in every major browser and device to support the customer experience.
Correct Information Completed Tasks Such As Navigation and Information Retrieval
A voice assistant that does the wrong thing is useless. Even worse, it could frustrate users and lead to cart abandonment, high bounce rates, or even social media mockery.
When the assistant gets it right, it feels magic. A simple dialog between the app and the user that leads to great results can create loyal customers.
So select your voice assistant carefully to produce pleasant results during user voice experiences.
Privacy Must Be Better Than Google, Facebook, and Apple
Google, Apple, Facebook, Twitter, and a host of other tech giants face increasing criticism over their handling of data and privacy. Your voice assistant must do better. People want their personal data to be used in a way that benefits them rather than exploiting them.
The way to protect user data is to use a reputable source for your voice interaction software. There are many options in the open source community. You can also use a voice assistant from a trusted company.
7 Key Points for Developers
Developers working on voice assistants for websites have a big task. Navigation, search, and purchasing are all key tasks including in programming a voice assistant for your website that gives satisfying results to your customers.
To help, we’ve made a list of the top 7 things developers should target to create voice assistants people will enjoy using.
Create an Attractive Name
Your name is the thing people will remember. Alexa, Google, Siri, Cortana, Bixby, and MyCroft are all memorable, easy to pronounce, and difficult to confuse.
Think of ways to include your brand. When people use your app, you want them to remember their positive experience and associate it with your brand. So choose a name that complements your brand identity.
The First Prompt Should Feel Good
The voice assistant should feel natural to engage with when a dialog begins. Amazon’s voice assistant begins with its name: “Alexa, …” Amazon wants the interaction to feel natural and comfortable.
Whatever app you use, the first prompt should help the customer feel immediately in control. The big idea is to reduce friction, so natural language should be the goal. Questions about times, temperatures, and other data should be easy to ask and answer.
A Matching Colour Theme Feels Better
Most voice assistants will feature a button, dialog box, and other graphic elements. Design these to match the application color scheme. This will help the voice assistant to fit into the profile of the website or application.
Aim for Courtesy
No one likes a pushy computer. Try to imagine the user’s experience. Carefully select the right voices, words, and response for your VUI. Since audio will be critical, incorporate high-quality audio files.
Think about timing. Several years back, pop-ups irritated everyone because of their immediate interruption of the web browsing experience. Don’t create a voice assistant that does the same thing. Map out your customer’s actions and choose the right moment to message them with a friendly audio message.
The Voice Will Rule the Web
Web users are into using their voice to control their devices and actions. The microphone is replacing the keyboard and mouse as the preferred input method.
Plan for the growth of audio by building your website and web app around voice. Your business should plan its web development around voice integration.
Create a Comfortable User Interface
There are a few elements to a great use interface for voice assistants:
A button for controlling the assistant is still welcome. Even though VUI is popular, many people still want to push a button to turn it off.
Speech-to-text and text-to-speech are useful parts of the interface as well. The assistant can convert speech to text to assure the user of accuracy. Reading text as speech can help customers engage with content.
Controlling the microphone and speakers are crucial for choice. Customers may want to switch off the microphone for sensitive conversations or if they feel paranoid about surveillance. Switching off the speakers during an interruption should be an easy task.
The AI should be able to create a useful reply to most inputs. Program a reply for specific words and phrases that fit your company’s needs.
Your user interface should have one goal:
Make every interaction as comfortable as possible for the user.
Multiple Language Support is a Big Win for International Companies
Shoppers and customers come from all over the world. If your website or app engages international visitors, then you should consider supporting multiple languages. The initial investment may be lower than you think, especially if your assistant is fully developed in one language.
Voicer is the Solution
Voicer is the answer for your website or app. Voicer provides an answer for all three of the key areas every voice assistant must master.
Voicer is Compatible with Many Devices, Platforms, and Browsers
Voicer functions beautifully on all the major devices. Mobile phones, tablets, and PCs all work great with Voicer. Once it’s installed, it should work with just about any system your customers use.
Voicer Gets Stuff Done
After the API is installed, you can begin the tutorial for your AI. Add a custom dictionary, planned responses to common queries, and use real-time voice user analytics to make UI improvements. You can customize Voicer to recognize your products and direct customers where they want to go.
Voicer Keeps Secrets
Even though you can access real-time voice user analytics to harvest data, it doesn’t go anywhere else. Voicer doesn’t send your data to a 3rd party for profit or any other reason. You can assure customers of their data protection and privacy with Voicer.
View valuable Voicer usage analytics such as fulfilled and unfulfilled voice requests, historic voice search data, keyword usage, and more.
Fully customize the way users see Voicer on your webpage or app. Change Voicer’s color, its placement on your website, and the welcome message displayed to guests.
Your Voicer account can store multiple companies and users. Each user can have unique roles, such as a login that only has the ability to update your Voicer dictionary.
AI-based synonym optimization
Optimize your voice search dictionary with AI. Voicer will suggest new dictionary synonyms based on what your users are searching for.
Sentiment analysis tools
Understand users’ emotions and behavior when they use Voicer on your site. If Voicer detects certain tones, like happy or angry, it can redirect users to specific pages.
Wake-word widget activation
“Hey, Voicer!” Create a phrase that allows users to open Voicer with a voice command. No clicks necessary.
Voice command lead capture
Capture valuable customer data with Voicer. If someone wants to learn more about your product, redirect them to a demo form, or allow them to spell out their contact information for future outreach.
Self-hosted speech-to-text service
Our growing library uses historic voice search data to enable faster, more accurate voice queries.
Unlock granular analytics that give you a much deeper understanding of voice requests and data compared to the Voicer’s standard analytics.