Voice Search Is the Present and Future of UX
Voice search has arrived and it’s here to stay. It’s estimated that voice shopping will purchase $40 billion worth of products by 2022.
It’s understandable why. Voice search opens a whole new world of convenience for anyone looking to access information or make a purchase on-the-go. From Google voice search to Apple’s text-to-talk, it seems like everyone has voice search-enabled devices. Do you?
We’ve put together a quick guide to voice search and we’re going to show you how you can quickly and easily integrate a powerful voice search function into your website or app.
6 Reasons You Really Should Care About Voice Search
71% of people prefer voice searches to typing. More than 30% of US internet users have used a voice assistant to look for product information or purchase products. (Source: Alphametic)
43% of voice-enabled device owners use the technology to shop. (Source: DialogTech)
51% of people who shop via voice use it to research products.
Nearly 5.5 million US adults make purchases with their smart speakers on a regular basis.
28% of people go on to call the business they voice search for.
52% of people who search by voice are interested in receiving info about deals, sales, and promotions from brands.
People want to find what they want on the web using their voice instead of typing text into a field. All the functions of websites and apps should be opening up to control by voice searches. This is the direction search engines and customers are moving.
So what’s it all about?
What is Voice Search?
Voice search is as basic as allowing users to say what they want to do to their device and expect it to respond appropriately. Voice searches are like search queries typed into a box. The voice search software matches the search query to relevant information.
Voice search is, of course, more complicated than this. Voice recognition software must be able to recognize multiple accents. The software must understand the speech as content. Applications then have to match a search query to useful content on the web. Finally, appropriate responses have to be given to users.
Users search in thousands of different ways. Some want information and a search engine results page. Others want directions. Another group of people is looking for recommendations. Increasingly, users want to do everything by voice.
Because of this diversity and complexity, it’s helpful to distinguish between two types of voice inputs.
Voice Search vs Voice Navigation
Voice search is when people ask questions and expect answers from search engines. Google voice search is an obvious example of this, but services by Microsoft (Cortana), Amazon (Alexa), and Apple (Siri) are used all over the world.
Voice navigation is when people speak and expect the websites or apps to take action. The results vary based on the command. The content of the command might be to auto scroll the page, search text for a specific word, or go to a previous page.
To be brief, voice search is about information. Voice navigation is about action.
Common Voice Search Apps
We’ve already mentioned the big names in the voice search market. Here’s a quick recap of the players:
- Google voice search powers all the Google devices such as the Nest Home products. Google voice search is integrated with most Google devices and apps. It provides relevant voice search results more consistently than any other brand.
- Amazon Alexa is one of the fastest-growing voice search brands. Its integration into the Amazon environment means it has much higher compatibility than any other option. Google is working to catch up, but Alexa is used by more services.
- Apple’s Siri is a distant third in terms of features and web integration. However, Apple products are hugely popular, so Siri is active on hundreds of millions of devices. Apple’s strength is how well it integrates all its HomeKit products.
- Microsoft Cortana is far behind Google, Amazon, and Alexa. It may catch up, but it is slower, less reliable, and offers fewer integrations. For now.
There is far more to voice search and navigation, though. Your business, website, or app could harness voice search to give a big boost to your UX.
How to Optimize Your Site for Voice Search
What can you do to make your site more accessible to Google? There are some specific ways you can organize your content to make it easier for Google, or any other web search, to locate relevant search results.
We’ll show you the top three ways to optimize your site to get the most out of Google voice searches.
Track the questions people ask to determine user intent.
You can discover the questions people ask Google. Keyword tools such as Ahrefs, Semrush, and Surferseo all offer insight into Google searches. Use this information to customize your site.
Try to match user intent with specific pages and passages on your website. Specific search queries can be answered on your product pages or in your blog posts. Targeting search terms will bring you traffic from Google but it will also help you meet the needs of your customers.
Analyze snippets to understand how Google voice search operates.
Try searching for a few things related to your website or business. Look at the search results and analyze them. If there is a snippet, take a look at it. Google is using snippets and passages to bring relevant information to searchers.
Your investigation and analysis should show you some of the common search terms and queries related to your website or business. Tweak your site to answer these questions. When your answers become snippets or featured content, you get a traffic boost and you know you’re also helping your customers.
Customize responses to voice commands and search queries.
Now we’re going to show you the best stuff. Using a service like Voicer, you can customize your responses to specific searches. Find the most important keywords and questions for your website and then design pages and passages for those answers.
We’re going to show you a simple, fast way to offer voice search and navigation: Voicer.
How Does Voice Search Work with Voicer?
Voicer is an easy integration. Users give permission for Voicer to use their microphone and audio, and then they can search and use voice to move around your website. Here are some of the benefits Voicer brings to your website:
Next-Generation Website and App Navigation
Voicer allows customers to access even the smallest menu item and search filter. Simple commands allow users to direct your website or app to bring up new content, find a specific word in the text, or choose specific search results to explore. Engage with your customers in an innovative way using voice navigation for maximum ease of access.
Perfect for Mobile
Mobile search has been trending for years. Google knows this and has built voice search into its search engine. Now, Voicer lets you use voice search and navigation on your website and mobile app. Searches and commands can be easier than ever for your users.
Create a Better User Experience
Finally, a solution to navigate complex, multi-feature products. Voicer empowers first-time and experienced users alike to navigate web pages, dashboards, product features, menus, and more, in seconds. 2021 is the year of UX. User experience is more important now than ever before. Voicer lets you bring the best experience to your users. Complex searches, content navigation, and site control are all easy with Voicer. Help your visitors get the results they’re looking for with a simple interface they’ll be able to use in seconds.
How to Implement Voice Search for a Website or App with Voicer
Voicer Installation is simple. You only need to register on the site and put a small code snippet in the HTML content, specifically the body tag. From now on, every user can use the service.
At the backend you can see search statistics. There is a clear word search report, URL analysis, and NLP module. You can use these tools to tweak the way users interact with your website or app for the best results.
Here are some more benefits of using Voicer.
Get Started in Minutes.
Voicer is a highly technical solution with an incredibly easy, non-technical setup process. The necessary code can be inserted into your website in under five minutes. Users go through a simple registration, give access to their microphone, and everything is ready.
A Highly Customizable Navigation Solution.
Change the colors, use a specific language, add synonyms for your products, or change specific responses. You know your business. Voicer lets you customize almost everything to make UX smooth and easy for your customers.
Powerful Usage Analytics.
Voicer can show you data on every search query. You can make smart, data-driven decisions based on real-time customer navigation of your site. Showcase specific products, nudge customers away from dead-end searches, and resolve unclear queries. You can use Voicer to help your customers find what they want.
Use Voice Search to Grow into the Future
Voice Search and navigation are the present and future of UX. People want to search and control the web using their voice. It is easier, safer while driving, and can be learned in moments.
Your website, app, and business don’t need to be left behind. Install Voicer now to offer your customers a better experience immediately. The installation is simple, the price is affordable, and the benefits are amazing.