If voice assistants were a country, they would be three times the size of China.
Voice search, voice commands, and voice control of devices are the biggest trend in device usage across the globe. Experts predict there will be more voice assistants than people by 2024.
Businesses are jumping on this trend. Internet of Things (IoT) devices are incorporating voice commands to allow users to use more and more voice control. Websites and apps are evolving to respond to voice search, voice navigation, and voice control.
Are you ready for this shift in user experience? We’re going to show you our top 10 predictions for the growth of voice commands because you can get ahead of the curve to stay on top of the competition.
Voice Search and Navigation are Getting Smarter
Voice recognition is a key part of voice search and voice commands. Google boasts a 95% accuracy rate for its English voice recognition technology. Other voice assistants, such as Bing and Alexa, are not far behind. The ability of devices and AI to understand speech is growing.
At the same time, users are more comfortable talking to their devices. 39.9% of millennials feel at home talking to their device. Advances in natural language processing and machine learning have led people to trust their devices to give them reliable responses.
Demand for voice app developers is growing at the same time. User interfaces are changing to incorporate voice search and navigation. Companies will need to find ways to integrate voice control into their products, websites, and apps.
Shopping Will Start with Asking a Question
The future of eCommerce will be shaped by voice search. 43% of people who own voice-enabled devices use them to shop. Here are even more statistics that should grab your attention if you’re in eCommerce.
User experience is the driving force behind the major changes happening in eCommerce. Customers want a ‘frictionless’ transaction. Everything should be smooth, fast, and easy.
Voice search, voice commands, and voice control are enabling customers to search for, find, and purchase products even easier than ever before.
Voice Search and Voice Navigation are Preferred
71% of customers prefer voice commands to keyboard inputs. They use smart speakers for playing music, checking the weather, and setting alarms. These relatively simple tasks are straightforward for devices to understand and implement.
Complex tasks, such as researching and booking travel options, are only used by 11% of customers. Only 5% of people use voice command to manage their finances.
We expect the number of people using voice control for more complex tasks to grow. Better natural language processing will help AI understand complicated queries. Machine learning will enable reliable responses to these hard tasks.
As consumers get more comfortable using their devices to manage their lives, they will deal with even the most complex online tasks by voice command.
Voice Commands Generate More Leads
Imagine having the ability to chat with every customer who visits your website. What could you do with this opportunity?
Voice commands allow you to do exactly that. You can create specific voice commands and interactions to respond to your customers. Here are some ways to use voice control to generate more leads:
- Voice ads are viewed favorably by customers. 39% of customers who hear voice ads find them to be more engaging than other forms of advertising. Simply creating a voice ad can generate more leads for your business.
- Take things a step further by creating a custom response to your ad. Imagine ending your ad by saying, “If you’re interested in our product, just say “Give me some more information.”” Any customer who responds to this can be directed to an information capture form to get their email address, telephone number, or other info.
- Configuring your website or app to respond to common questions is another way to generate leads. A simple answer to a voice search can lead people into your business app or website.
These tactics, and others, can generate more leads for your business. Frictionless shopping through voice search, voice navigation, and voice commands will engage potential customers.
Multitasking is Easier with Voice Control
People love to multitask and voice commands will make doing more than one thing at a time easier than ever. Speaking to a smart speaker or phone can be done while doing many other things. Here are a few examples:
- Someone wakes up and starts to make breakfast. While they are cooking their eggs, they say, “Okay Google, how’s the weather today?
- Someone else is out for a walk with their dog. Remembering an empty space in the fridge, they say, “Okay Google, add milk to my shopping list.
- Another person is working on a project and realizes they are short on supplies. They say, “Okay Google, order more blue thread from Amazon.
These commands, and thousands more, help people do more than one thing at a time. Life is a little easier when a virtual assistant helps take care of the things we remember suddenly or feel the impulse to buy.
Businesses should pay attention to this trend because of how many transactions are driven by impulse. A website or app with a smooth response to voice commands will enable shoppers to visit, make a purchase, and be on their way quickly. Frictionless shopping is more profitable because consumers buy before any caution arises in their mind.
Voice Ads and Voice SEO Will Grow
Voice ads are a growing part of the digital landscape. When we talk about voice ads, the real trend is towards interactive voice ads.
Interactive voice ads don’t talk to customers. They talk with them. A dialogue is created to engage the customer. A study in Russia found interactive voice ads accounted for 1% of the ad volume but brought in 10% of the revenue.
Customers find voice ads to be less intrusive and annoying than traditional advertising. Cleverly crafted voice ads that foster a dialogue with the customer are memorable and effective because the customer’s mind switches to an interactive state rather than a listening state.
A rise in voice ads will fuel a corresponding increase in SEO for voice commands. SEO is a tool and process that helps companies spend development and advertising revenue efficiently by targeting valuable and useful keywords. The same strategies and processes will be used to optimize content and ads for voice searches.
AI Will Improve Voice Search and Commands
Improved responses to complex user requests will come about because of two changes.
AI, through machine learning, will develop the ability to understand some human emotions. We’re not talking about a robot apocalypse! Instead, simple voice inflections will become cues to indicate the purpose of a search query.
Companies will create specific responses to common questions and even complex tasks. As these responses become standardized, the machine learning algorithms will integrate the preferred responses.
These changes mean the ability of devices to navigate complex search queries and instructions will grow. Here are some things businesses should begin to implement:
- Specific responses to search queries and commands. Reducing friction by creating a specific, intelligent response will engage customers.
- Integrating entire processes with voice control and voice navigation. For example, booking a flight or hotel could be automated and managed by voice commands.
Companies should evaluate how to implement voice control into their websites and apps as soon as possible. Reducing friction and increasing engagement are the ways to maximize the power of voice commands for building revenue.
More People Will Use Voice Reminders and Notifications
People can create their own voice reminders and notifications. Simple alarms and task memos will accomplish this for most users.
There is much more to be done, though. Here are some ways companies could begin to increase engagement with voice push notifications.
- Use reminders as the beginning of a sales journey. Consider a voice reminder that says, “Your mother-in-law’s birthday is in seven days. Shall we order some flowers for her?” This kind of notification could generate sales.
- Voice control could be used to collect user feedback. A company could create a feedback process where customers are asked a question a few days after a purchase. Their verbal feedback could be converted to text and published as a review on the company’s website.
- Upselling and repeat purchases could be automated through voice commands as well. A beauty product, for example, could be recommended for repurchase after a normal use period is finished.
Healthcare, fitness, and wellness are all prime areas for voice notifications and reminders. Companies in these spaces should consider targeting more voice interaction with their customers.
Voice Navigation Will Be Used on More Mobile Devices
People personalize their mobile phones. Favorite apps are installed, themes chosen, and many other options selected to make each smartphone unique to its user.
Voice navigation offers a way for companies to make mobile phones even more personal. Apps could be developed to make using mobile phones by voice command even better.
Another area of growth is in voice navigation. Voicer is voice navigation software designed to be used on websites and apps to give users power to do everything by voice command. Large product catalogs, multiple categories, and complex searches can be done by voice using Voicer. Voicer removes friction from the user experience to increase engagement and conversions.
People Will Connect Brands to Voices
People already connect the initial phrase to specific brands. “Ok, Google” is well-known, as is “Hey Siri.” Brands will do even more to connect their voice control to their customers.
One area of deeper connection is the use of dialogue. Brands will develop a genuinely interactive approach to voice control. The user experience, whether it is about sales, information, or research, will become more personal and responsive.
Another growing area of brand connection will be to connect specific voices and commands to brands. In the same way “Google” is now a verb, brands can develop their own voice commands that become catchwords. A simple example might be Uber. Uber could develop a voice command like “Uber me home” or “Uber me to the nearest McDonald’s.”
Is Your Brand Ready?
Is your business moving into the future of voice commands, voice control, and voice navigation? We’ve only scratched the surface of what businesses will be able to do with voice commands in the future.
When you’re ready to engage your customers, improve their buying journey, and generate more revenue, check out Voicer. This voice navigation software for websites and apps will help your business race ahead of the competition. When you’re ready to jump on the wave of voices, get in touch with us at Voicer.